Global K-pop influence
FROM SEOUL TO THE WORLD: THE RISE OF K-POP INFLUENCE From electrifying beats of BTS to the bold trend setting looks of BLACK PINK, the Korean wave known as Hallyu has transformed a regional phenomenon into a global cultural force. What started as music movement has grown into something far bigger reshaping how the world listens, dresses, eats and even connects. Many fans travel internationally to attend concerts or visit south Korea itself reflecting how K-pop inspires a level of engagements that blends entertainment, community and lifestyle. K-pop has taken the world by storm creating a massive fan base in all regions of the world. How did this happen? K-pop began with the debut of Seo Taiji and the boys on April 11, 1992, who revolutionized South Korean music by blending American Hip-hop, rock and techno with Korean lyrics. This new sound broke from traditional ballads to create a highly visual manufactured and youth focused industry spawning the 'Idol' ...